The Green Bay Packers, the smallest-market professional sports team in the USA, is a high-revenue team with no debt. And above all, they are as successful on the field as they are off it.
This article explains how a small-town team can be an economic success story in one of the most competitive leagues in the world.
The bottom line is that the Green Bay Packers are the only professional sports team in the US that is owned by its own fans. In general, fans will invest more in their team if they feel that the team belongs to them.
It can also be seen in proper football. Real Madrid and Barcelona are owned by their fans and are the richest teams in the world. 4 out of the 5 richest clubs in the world (income-wise) are either owned by their fans or have fans as shareholders.
Engaging fans, asking for their advice, getting them involved in the decision-making process at the club - these are not just populist actions, they are essential for economic success in sports.
Football is an industry which produces entertainment, but more importantly – it produces communities, an essential element of human evolution, which is missing from our modern way of life.
Community is the key word in sports management. Team owners, football authorities and league executives must understand it or face decline in the near future.