Community is essential for success

Fans will invest more in their team if they feel that the team belongs to them

Some rights reserved by Ben Sutherland

The Green Bay Packers, the smallest-market professional sports team in the USA, is a high-revenue team with no debt.  And above all, they are as successful on the field as they are off it.

This article explains how a small-town team can be an economic success story in one of the most competitive leagues in the world.

The bottom line is that the Green Bay Packers are the only professional sports team in the US that is owned by its own fans. In general, fans will invest more in their team if they feel that the team belongs to them.

It can also be seen in proper football. Real Madrid and Barcelona are owned by their fans and are the richest teams in the world. 4 out of the 5 richest clubs in the world (income-wise) are either owned by their fans or have fans as shareholders.

Engaging fans, asking for their advice, getting them involved in the decision-making process at the club - these are not just populist actions, they are essential for economic success in sports.

Football is an industry which produces entertainment, but more importantly – it produces communities, an essential element of human evolution, which is missing from our modern way of life.

Community is the key word in sports management. Team owners, football authorities and league executives must understand it or face decline in the near future.

5 Trackbacks

  1. [...] football. Clubs, unlike companies, do not exist to make profit for its owners. They exist for the sake of the community of fans, and profit is only the means, not the [...]

  2. [...] Community is essential for success Soccerissue [...]

  3. [...] The community is an essential element of human evolution which is missing from our modern way of life, and it is one of the main products of football. It’s about meeting the same  people every week and sharing the same experiences with them. The concept of community  is an important matter, and not just in football. The suits from Wall Street will try to convince us  that greed and individuality are good for you, but scientific researches had been proving again and again that good community life will lead an individual to enjoy better health, and have a longer, more joyful life. [...]

  4. [...] a club? To An egoistic owner, who lives off the great publicity from owning a football club or to a community that breathes and lives for the success of the [...]

  5. [...] put, a supermarket does not have a living, breathing community  around what it sells. Brain scans have found that a fan’s love for the team is located in the [...]

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