Shopping can actually make you happy, a study has found. Treating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’. It’s proven by a research conducted by Selin Atalay and Margaret Meloy, the authors of the study, “Retail therapy: A strategic effort to improve mood, said retailers could learn from the finding”.
So, if Arsene Wenger wants to feel better he might as well shop for a lavender scented defender or a Kashmir striker.
.Jokes aside, buying for a football club is also about showing where the club wants to head.
Arsene Wenger explained why he won’t buy (again) although Arsenal definitely need strengthening. “Look,” he said on Friday. “England is bankrupt. Europe is bankrupt. But still everybody keeps on spending. Arsenal are not bankrupt. That’s because we spend in a sensible way.”
The thing is, nobody asks Wenger to buy Fernando Torres for £50m. The fans want to see the club shows an ambition to get better.
The sensible thing to do is find ready-made replacements for the disappointing Andrey Arshavin and incompetent Marouane Chamakh.
Again, buying is not just about getting a new defender or a midfielder. It’s also about making the club feel better.
It’s a message which is very important to deliver to the rivals, to Robin Van Persie, to the sponsors and most importantly to the fans, which pay the highest ticket prices in the world of sports.
Arsenal won’t be bankrupt if it will overpay for a wanted player. Actually, Arsenal might lose a lot more if the club doesn’t show ambition.
First of all: Van Persie will leave; sponsors, the main ones finish their contracts in 2014, won’t improve the contracts by much as it’s better to be associated with winners than losers; and the fans just won’t pay as much as they used to for tickets.
Actually, for Arsenal, buying is the sensible thing to do. Maybe another bad defeat to Manchester United will change Wenger’s mind? It happened before – you know…
WHAT TO DO NOW?