I am a journalist at the Olympic Games – been in London for a week now. 10,000 athletes are living in normal apartments at the Olympic village – six in a flat. Including Usain Bolt and Michael Phelps. Tickets are going around for 20-40 pounds – for the biggest event in most of these sports for 4 years.
At press conferences you can speak with these awesome athletes, no private press officers, no walls of security. And most important – no stale diplomatic statements. The newspapers are full of sports stories. Not manipulative speculation about people’s future employment.
The people at the venues are women, children, families and among them some middle aged men.
And I wonder: can football still seriously claim to be the people’s sport?
WHAT TO DO NOW?