Nationalism is good for business
“Patriotism is the last refuge of a scoundrel”
Samuel Johnson, famous English author
Today’s El Clásico has been billed as the most politically-charged meeting between Real Madrid and Barcelona since 1975, when the Madrid side visited the Camp Nou just a month after the death of Franco (Read more about it here in this brilliant preview: Barcelona versus Real Madrid: Catalan flag to fly at El Clasico).
The Barcelona management, led by Former Nike executive Sandro Rossell, haven’t soften the political edge of the game. Why? It’s good for business.
The whole nationalistic edge is going to make Barcelona a lot more money when next season, Barca’s away shirts are going to be in the colors of the Senyera, The Catalan flag – as could be seen here:
The price for this “Catalan nationalistic statement”, made by the American manufacturer Nike and decorated by the Qatari Sponsor (Qatar Foundation), is going to be a high one: 62 Euros.
Be sure that Barcelona are going to make a lot of money out of this Catalan nationalistic wave. Because they are, after all, more than a club. They are a corporation.
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