FIFA say that a 48-team World Cup with 16 groups of three could boost revenues by 20 percent to $6.5 billion for the tournament. Why? Because All 80 matches would play in an exclusive time slot. Currently, 64 World Cup matches have 56 broadcast slots because the eight four-team groups play their last matches simultaneously.
The thing is that those extra games are going to be North Korea vs Tahiti, Paraguay vs Russia or Djibouti vs Iran. And really, who the hell is going to watch those games besides the citizens of the countries involved. Why should the big media organizations pay big bucks for schedule full of mediocrity and unbalanced games?
FIFA think that bigger World Cup equals bigger money – but they are wrong. The 48-team World Cup will turn the World Cup into a diluted, unbalanced, boring competition. It’s a real shame.
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